Three little piggies, one launch. Guide each piggy through the funnel maze, from Awareness to Onboarding, and into the market.
Every crossroads has doors marked with deliverables. Pick the one that fits the stage. Show up too soon (or too late) and you take a detour.
Right on timeClose enoughDetourSpeed pass: works anywhere
Three detours and that piggy stays home. The next piggy takes the road.
Watch out along the way: Scope Creep pushes you back, CEO Has an Idea changes every door, and Product Stalled freezes you in place.
Arrow keys or WASD to move · Swipe or use the pad on phones
Launch report
Shipshape
Your piggies
Funnel stage
Awareness
Detours
Launch strength0
Your toolbox
This piggy's plan
Before you launch
Pack your toolbox
Pick 5 tools to level up your piggies. I packed a suggested kit to start; swap anything you like. Pack at least one tool from each audience for an extra shield.
SEE Shows the right door in a stage+2 Right doors in a stage score moreSHIELD One more detour for every piggyNO CREEP Scope Creep can't push you back
0 of 5 packed
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