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🚀 We have lift-off! The mission is live.
You can still register and watch sessions on demand.
November 9, 2026  ·  10:00 AM ET  ·  7:00 AM PT
How it works

Not another event to attend. A challenge to work through.

PMM Jam sits between passive events and formal training. It's built for product marketers who want practical experience, not just frameworks.

1

Take on a real mission

Work through a live PMM challenge: positioning, launch, messaging, or a wild card from our mission generator.

2

Get expert feedback

Experienced PMMs give you direct input in live sessions and office hours, so effort turns into stronger work and sharper judgment.

3

Leave with something you can use

Walk away with work you can take back to your role or your portfolio, not just another stack of notes.

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The Fall theme

AI-agnostic. Tools change. Skills hold.

AI tools change every day. New ones launch, others consolidate or disappear. Chasing the latest tool keeps you on the back foot.

This edition charts a different course: the underlying PMM skills that hold their value no matter which tools come and go, and the adaptability to keep steering as the landscape shifts.

The course

Two weeks of sessions. One speaker a day.

Nov 9
Kickoff show
7:00 AM PT · 10:00 AM ET. Missions launch.
Nov 9 to 20
Live sessions
A daily speaker session, mentor office hours, and the crew in Slack.
Nov 23 to Dec 3
Judging
Mentors review submitted mission work.
Dec 4
Winners announced
Awards and a spotlight on the Jammer Wall.
Every speaker session
Two hours, built to participate in
Hour one · recorded
The speaker's interactive session, shared in Slack afterward so you never miss it.
Hour two · off the record
Open conversation. Bring your questions and your real work.
Show up live, or work completely async.
Two weeks gives you the space and the accountability to block time for a real project, while learning alongside hundreds of PMMs around the world.
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Who comes aboard

Built for PMMs who want to practice the craft, not just hear about it.

Developing PMMs

Associate and early-career PMMs, and marketers moving into PMM

  • Build confidence through practice
  • Create work you can actually use
  • Learn how strong PMMs think and execute

Senior PMMs and ICs

Senior and principal PMMs, strategic operators

  • Pressure-test your judgment
  • Compare approaches with serious peers
  • Go deeper than surface-level frameworks

PMM leaders and teams

Heads of PMM, marketing and enablement leaders

  • Turn development time into useful output
  • Give your team shared language and practice
  • Invest in training people apply immediately
Bring your team
The crew

Speakers announced as they come aboard

  • Mission Commander: StardustE

    Eve Horne is a Top Product Marketing Consultant (2025).  As founder of the PMM Jam, she is bringing her specialty of Boss LVL gamification and design thinking to this event.

    Connect on LinkedIn 

  • Mission Co-Commander: Brand Assassin

    Hana Kim is a brand advisor, writer, and attorney. She’s been called a brand whisperer and assassin for her approach to growing and protecting a brand across platforms. She takes a platform-neutral approach to personal brand strategy. But you can mostly find her on LinkedIn

    Connect on LinkedIn 

  • Coming soon

    What the AI Are Interviewers Looking For?

  •  Coming soon 

    The Art of the Ask: What Celebrity Interviews Can Teach PMMs About Influence

  •  Coming soon 

    Pause, Then Prompt: Thinking Before Building with AI

  •  Coming soon 

    Storytelling Mastery
Beyond the sessions
Network with the crew in Slack
Swap ideas, trade feedback, and connect with speakers and product marketers around the world before, during, and after the Jam.
Pricing

You're a PMM. You know pricing.

PMM Jam is accessible on purpose, so cost is never a barrier to learning or growing.

Individual Jammer
$60+pay what you want

Leave with a finished project for your portfolio, and the skills to master whatever AI tool comes next.

  • Every mission, live session, and recording
  • Mentor office hours and feedback
  • The PMM Jam Slack community for networking with PMMs worldwide
  • A shot at the Dec 4 awards

Have a referral code from a speaker or mentor? Use it at checkout for $25 off.

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Crew Mission · for in-house PMM groups
Contact for pricing

Your crew charters its own mission, with no worries about NDAs. You get full PMM Jam access, plus a dedicated mentor to guide you through the challenge your group wants to tackle.

  • Full PMM Jam access for everyone in your crew
  • A dedicated mentor, under NDA
  • Pre-event prep to outline your project
  • Mid-sprint checkpoint
  • Feedback debrief on your mission
  • Bonus materials and a manager summary pack

Larger crew? Reach out. Limited Crew Missions available.

Reach out for more information
Choose your crew role

Which PMM are you?

Claim your archetype when you register. It sets your badge on the Jammer Wall and the way you tackle your mission.

The Strategist

“I build the framework before anyone else opens a doc.”

The Disruptor

“I ship the thing everyone said couldn’t ship yet.”

The Experimenter

“I test the assumption everyone else accepted as fact.”

The Collaborator

“I’m the reason sales and product are finally talking.”

Stop just consuming ideas.
Start creating your own path.

Missions launch November 9 at 7:00 AM PT · 10:00 AM ET · 3:00 PM UK (GMT).

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